Roots Canada Holiday Gift Guide

DIGITAL DESIGN

ROLE
Web design, hand-lettering

ART DIRECTION
Patrick Davis and Michael Saravia

PHOTOGRAPHY
Zach Hertzman, Vincent Lions, and Ilich Mejia

ROLE
Web design, hand-lettering

ART DIRECTION
Patrick Davis and Michael Saravia

PHOTOGRAPHY
Zach Hertzman, Vincent Lions, and Ilich Mejia

The 2015 Holiday Gift Guide is meant to showcase Roots winter collection and provide customers with gift ideas for their loved ones. Guide included both a print and digital experience.

We created a holiday catalogue showcasing evocative destinations paired with striking off-figure photography. We directed a series of photoshoots aimed at conveying the Roots Canada culture and designed a catalogue that matched Roots' elevated lifestyle.

For this project, I was responsible for the visual design and user experience of the interactive version of the gift guide as well as hand lettering for our printed copy and in-store collateral.

Roots Holiday Gift Guide

What needed to be done?

For the digital guide, we wanted to have an interactive lookbook for users to scroll through and admire the beautiful photography while also being able to shop the looks.

We wanted to release the collection and the guide in three different parts, to showcase the different locations around Banff National Park that these photos were shot in.

Woman holding printed gift guide

How did I do it?

I wanted to keep the digital experience minimal and light, to ensure that the primary focus was on the photography. 

To keep things feeling personalized and authentic to the Roots brand, I included hand lettering throughout the digital and printed catalogue. I used brush tip markers before touching things up on Photoshop.

Scroll through of Roots site

MADE WITH LOVE BY STEPH TRUONG © 2021