Roots Taiwan City Guide

DIGITAL DESIGN

ROLE
Web design, illustration

ART DIRECTION
Patrick Davis and Michael Saravia

PHOTOGRAPHY
Zach Hertzman

ROLE
Web design, illustration

ART DIRECTION
Patrick Davis and Michael Saravia

PHOTOGRAPHY
Zach Hertzman

Since 1973, Roots has never stopped exploring. They've been blazing a trail around the world, bringing their Canadian homegrown style to 130 stores in Asia.

The eCommerce and Marketing team at Roots wanted to bring their love of Asia back home - so it seemed only natural to shoot their spring campaign in Taiwan; an island state known for its bustling capital city, lush countryside and warm hospitality. The final product was a travel guide, inspired by the team's experience of Taiwan. This guide was available in both print and digital formats, and I worked on the digital output.

Image of Roots City Guide

What needed to be done?

We needed an interactive guide to reflect the must-see destinations our team collected while on location. We wanted to create something that would enable users to peruse each section of interest, while also being able to shop within the experience.

Mobile experience of City Guide

How did I do it?

Naturally, the guide had to be responsive so I adapted a layout that would work on multiple devices. We wanted the photography to stand out and capture each destination. I opted for a drawer navigation to allow the user to pick and choose which section they'd like to browse at their leisure, instead of being bombared with all the content at once.

Inspired by Taiwanese ink art, I also painted a series of images that were used in the guide. See below for some of my process shots!

MADE WITH LOVE BY STEPH TRUONG © 2021