SERVICE: Branding, Visual Design
INDUSTRY: Finance, Technology
TEAM: Wai Yuan, Robbie Queton
RBCx helps tech companies scale and make an impact on the world by connecting them to the right people, ideas, and financial solutions of one of Canada’s largest banks. The value proposition has been redesigned, and its brand needed to follow suit. As a team of three, we repositioned and redefined the visual identity to make it feel elevated but still familiar.
We couldn't stray too far from the existing brand rendering it unrecognizable, so we had to be strategic about what adjustments were made. RBCx is still a subsidiary of one of Canada's Big 5 Banks, so we had to work within established parameters and ensure it still felt like an extension of the trustworthy bank but through an elevated and modern lens.
Let's make magic together!
Made with love © Steph Truong
Made with love © Steph Truong