Omnia Retail Website

DIGITAL DESIGN, ILLUSTRATION
DIGITAL DESIGN, ILLUSTRATION

ROLE
Web design, art direction, illustration

COPYWRITER
Grace Baldwin

STRATEGY
Esther de Winter

DEVELOPMENT
Nicolae Litvac

ROLE
Web design, art direction, illustration

COPYWRITER
Grace Baldwin

STRATEGY
Esther de Winter

DEVELOPMENT
Nicolae Litvac

Omnia gives you the tools you need to save time, take control over your pricing and marketing, and grow profitably - all in just a few clicks.

Omnia Retail's full suite of automation tools give you superpowers, and help you save time on tedious work, take control of your assortment, and build more profitable pricing and marketing strategies. However, they were in need of a total refresh of their digital prescence and branding. I was fortunate enough to be able to completely redesign their website, complete with bespoke illustrations.

Omnia Retail homepage

What needed to be done?

The challenge was to take a complicated product and market it in a way that was easily understood by all potential customers, as well as giving the brand a much needed facelift to truly reflect their personality. 

The website had to be inspiring, informative, but not intimidating. The product is complicated, and trying to capture that clearly and succinctly was the heart of the project.

Omnia Retail website homepage

How did I do it?

I wanted to solve this challenge by adding illustrations to make the product feel more approachable and human. I also wanted to use metaphors to help reinforce the messaging in a simpler way. Using waves to differentiate between sections was also a playful way to separate the content, and contrasted against the sharp geometric logo nicely.

Omnia retail homepage scroll

MADE WITH LOVE BY STEPH TRUONG © 2021