Omnia Retail Illustrations

While working at Omnia Retail, I had the opportunity to completely redefine the company's brand. One of the additions that I am most proud of is introducing a distinctive illustration style used across all their collateral. 

I wanted to use visual metaphors as much as possible to explain what was otherwise a pretty technical product. I also knew I wanted to include illustrations of people demonstrating certain things, but keeping them blue to ensure it would not be a biased representation of any particular demographic.

MARKETING COLLATERAL

These are some examples of illustration I used across some one-pagers for marketing purposes.

WEBSITE SPOT ILLUSTRATIONS

Some spot illustrations used across the website. To read more about this website redesign, you can read this case study.

Person looking into telescope with graph
Omnia lightbulb
Omnia trophy
Person organizing chart
WEBSITE ICONOGRAPHY

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Omnia Retail icons on website
Omnia Retail icons on website

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