While working at Omnia Retail, I had the opportunity to completely redefine the company's brand. One of the additions that I am most proud of is introducing a distinctive illustration style used across all their collateral.
I wanted to use visual metaphors as much as possible to explain what was otherwise a pretty technical product. I also knew I wanted to include illustrations of people demonstrating certain things, but keeping them blue to ensure it would not be a biased representation of any particular demographic.
These are some examples of illustration I used across some one-pagers for marketing purposes.
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