SERVICE: Branding, Visual Design
INDUSTRY: Real Estate, Technology
TEAM: Lionel Wong, Jaime Sugiyama
Moving is a life event that everyone dreads. MoveSnap is here to make it a little or a lot better! During this rebrand, we gave MoveSnap the voice of a self-assured optimist, someone who believes that we can make anything possible if we put our minds to it.
MAKING MOVING... FUN?
We wanted to bring the positive aspects of moving to the forefront of the brand, something that is often forgotten about the daunting process.
I developed a graphic motif that featured these geometric shapes nestled into different arrangements. These were inspired by the act of trying to neatly (or maybe frantically...) package your belongings when moving, as well as the actual packing peanuts to ensure your belongings make it to their new home safely. I defined different arrangements using between two to four shapes to set some parameters.
ARRANGEMENTS OF TWO
ARRANGEMENTS OF THREE
ARRANGEMENTS OF FOUR
PEANUTS IN ACTION
The peanuts could be used in two different ways, either as a mask with our imagery or as a graphic motif.
I selected Work Sans to use primarily for our headlines and Inter for the body copy and on the product itself.
LIFE AT HOME
Our lifestlye photography is warm, modern, and aspirational. Residents are showcased in relaxed settings to convey how MoveSnap's stres-reducing service, has enhanced their lives.
Capturing the feeling of finding a new place to call home and settling in. With these images we want to convey excitement.
COLLECTION OF THINGS
The eclectic collection of things that we might unpack at our new home. The little things that fill our homes, the things that make up our lives, and itmes we care for.
PLACES AND SPACES
Shots of the different types of environments that our partners might work in, or that homeowners and renters may be moving into.
We developed a colour palette that was warmer and friendlier than the previous palette, each colour with its own distinctive name.
MADE WITH LOVE BY STEPH TRUONG © 2023