Canada Ireland Foundation

SERVICE: Branding, Illustration, Design
PROGRAMMING MANAGER: Beatriz Lôbo Campos
INDUSTRY: Arts and culture

Canada Ireland Foundation hosted a black-tie fundraising event at Fairmont Royal York, The Wilde Party, inspired by none other than the legendary Oscar Wilde. It was a night of cultural celebration and philanthropy to honour Oscar Wilde’s timeless genius while supporting Canada Ireland Foundation.

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VISUAL MOTIFS

The Canada Ireland Foundation mentioned they were really inspired by the art nouveau look and feel. I wanted it to feel contemporary and minimal, so drawing inspiration from art nouveau I created a clean, geometric floral frame modelled after the green carnation. This flower was intentionally embedded into the design, as Wilde himself historically wore the green carnation as a discreet symbol of his sexuality.

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DONATION CARDS

Each table was named after Oscar Wilde's work, whether in short stories, poetry, or fairytales. I used the same ornate border on these assets as well, and included a small illustration to represent each body of work. Each card has a slightly varying colour palette to create distinction. I embedded the QR code into the frame which allows guests to donate with ease.

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Let's make magic together!

Made with love © Steph Truong

Made with love © Steph Truong

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