Boba Guys:
Airplane Mode

SERVICE: Illustration
INDUSTRY: Food and drink 
MARKETING: Mina Yazdani
PHOTOGRAPHY: Daniel Kit Fung

After two years of travel restrictions, the Boba Guys team craved nothing more than travel.  This season, we’re looking at the world with hope and optimism - we’re ready to get back out there and go places!

The Spring Summer 2022 collection Airplane Mode from Boba Guys was inspired by all the good things that come from travel. Getting out of your comfort zone, exploring new places, tasting new foods, and meeting new people. I am fortunate to have worked with Boba Guys to bring this vision to life, after they saw my stamp series inspired by this same longing. 

UNIQUE ARTWORK FOR EACH CITY

Boba Guys has numerous locations across three cities, and I illustrated scenes unique to each place! In addition to these vignettes, I also created a suite of illustrations used on various articles of clothing, acessories, and social media for promotion.

Back of Boba Guys tshirt with New York graphic
Aardvark sitting in New York
Back of Boba Guys tshirt with LA graphic
LA street with aardvark on scooter
Back of Boba Guys tshirt with San Francisco graphic
San Francisco storefronts with tram passing through
Boba Guys tshirts hanging
Two people wearing Boba Guys tshirts
Woman and man wearing Boba Guys city shirts
Man pulling on Boba Guys socks
bobaguys-cover

MADE WITH LOVE BY STEPH TRUONG © 2023

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