Bakes by Dre

BRANDING, ILLUSTRATION

Andreia De Freitas, Toronto-based home baker, was in search of something playful to launch her baking business. 

Bakes by Dre concept 1
Bakes by Dre concept 2
Bakes by Dre option 3

What needed to be done?

Andreia wanted to use the colour teal and of course, to include elements of baking in the final product. Above are some of the iterations that we did not decide to move forward with, along with the final product. 

Bakes by Dre final

How did I do it?

I explored a few different options to portray parts of the baking process, but in the end, we decided to choose an option featuring all the delicious goodies Andreia bakes with love!

Bakes by Dre card and sticker

MADE WITH LOVE BY STEPH TRUONG © 2021