SERVICE: Illustration
PARTNERS: Asian Arts Culture & Trust, AsialiciousTO
INDUSTRY: Food and drink, Arts and culture
AsialiciousTO is Toronto’s premier Asian food campaign program, showcasing diverse and delicious cuisines of Asia. For the 2022 festival, they work with Asian Arts Culture & Trust (AACT) to commission custom artwork from five local artists to promote the festival. I had the great pleasure of being selected as one of the artists!
I had the freedom to illustrate anything I felt captured my connection to food and the city. I knew immediately what I wanted to capture, and it was a feeling that I thought many other first generation Asian Canadians could relate to. This inspired me to name my piece, Saturday Afternoon:
My parents would visit various grocery stores across the city to find the ingredients to create the dishes they missed from their first homes in China and Vietnam – with two bored children in tow. After the careful selection of produce I didn't recognize, we'd enjoy a meal in a humble, no-frills food court. I'd long to be elsewhere, but today these food courts bring me back to those Saturday afternoons and evoke sentimental feelings of nostalgia. Food is a language that needs little interpretation, it transcends borders and differences. Whether it's a dish that reminds us of home or introduces us to somewhere new, it can be shared around the same table.
Let's make magic together!
Made with love © Steph Truong
Made with love © Steph Truong